{"id":14,"date":"2015-02-19T13:43:11","date_gmt":"2015-02-19T19:43:11","guid":{"rendered":"http:\/\/www.beveragejunkie.com\/?page_id=14"},"modified":"2024-05-31T11:53:36","modified_gmt":"2024-05-31T16:53:36","slug":"home","status":"publish","type":"page","link":"https:\/\/thepurposeinstitute.com\/","title":{"rendered":"Home"},"content":{"rendered":"

\"Roy_Spence_The_Purpose_Institute\"Roy Spence
\nCo-Founder and Chairman Emeritus of GSD&M
\n<\/span>Co-Founder and CEO, The Purpose Institute<\/span><\/p>\n

He is also Co-Founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose. Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, \u201cIt\u2019s Not What You Sell, It\u2019s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.\u201d And, most recently he authored \u201cThe 10 Essential Hugs of life,\u201d a collection of heartwarming reminders about the need for gratitude, love and goodness.<\/p>\n

Under Roy\u2019s leadership, his agency has helped grow some of the world\u2019s most successful brands like \u201cDon\u2019t Mess with Texas,\u201d Southwest Airlines, Wal-Mart, DreamWorks, the PGA TOUR, BMW, the U.S. Air Force, L.L.Bean and the Clinton Foundation. Roy has been a trusted advisor to legendary leaders including Sam Walton and Southwest Airlines founder, Herb Kelleher. His counsel has also been sought by U.S. presidents and leaders in the State Department.<\/p>\n

Roy has received a lifetime achievement award from the Austin Advertising Federation and was named Adman of the Century by Texas Monthly<\/i> magazine. He was inducted into the McCombs School of Business Hall of Fame in 2012.<\/p>\n

Roy is also a Gallup Senior Adviser working with their teams on global strategy and on the mission and purpose of the most important companies and institutions in the world. He is Gallup\u2019s expert on Purpose. In addition, Roy is a marketing and communications advisor of the National Advisory Council for the Trust for the National Mall.<\/p>\n

Roy\u2019s passion is entrepreneurship. He deeply believes that entrepreneurship is the miracle of America. His mantra is \u201cDon\u2019t Do Mild\u201d in work or life; follow your dreams, follow your passion, and follow your purpose.<\/p>\n

Roy is a member of the board of directors of the Lyndon Baines Johnson Foundation and the recently formed Markle Initiative for America\u2019s Economic Future in a Networked World initiative. He is a Distinguished Alumnus of the University of Texas at Austin. Roy and his wife Mary have three children, Courtney, Ashley and Shay.<\/p>\n

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\"1748tpi\"<\/a>Haley Rushing
\nCo-Founder and Chief Purposologist, The Purpose Institute
\nCo-Author of Wall St. Journal Bestseller, It’s Not What You Sell, It’s\u00a0What You Stand\u00a0For
\nContributor, Conscious Capitalism Field Guide
\nContributor, Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century<\/span><\/p>\n

Haley Rushing is the Chief Purposologist and co-founder of The Purpose Institute. As Chief Purposologist, Haley has personally led the charge to discover and bring to life the values and purpose for some of the most purpose-driven organizations in the world: The American Red Cross, Southwest Airlines, Whole Foods Market, Interstate Batteries, IMG Academy, VF, John Deere, BMW, and many more.\u00a0 When she’s not actively unearthing the deeper Purpose and core Values of her clients, she’s passionate about doing her part to champion Conscious Capitalism.<\/p>\n

A native of San Antonio, Texas, Haley holds a B.A. in cultural anthropology from the University of Pennsylvania and studied alternative dispute resolution at The Wharton School of Business.\u00a0\u00a0 She resides in Austin, TX with her twin daughters (India & Ziggy).<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Roy Spence Co-Founder and Chairman Emeritus of GSD&M Co-Founder and CEO, The Purpose Institute He is also Co-Founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose. Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, \u201cIt\u2019s Not What You Sell, It\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/thepurposeinstitute.com\/index.php\/wp-json\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepurposeinstitute.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thepurposeinstitute.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thepurposeinstitute.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepurposeinstitute.com\/index.php\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":0,"href":"https:\/\/thepurposeinstitute.com\/index.php\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"wp:attachment":[{"href":"https:\/\/thepurposeinstitute.com\/index.php\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}