Far from being some touchy-feely concept, the best business gurus of our time have identified Purpose as a key ingredient of high-performing organizations. Interested in learning more? We wrote the book.

Roy Spence and Haley Rushing have written the definitive guidebook to building a high performing organization using the power of Purpose. It’s Not What You Sell, It’s What You Stand For is available through all major bookstores and online retailers.

Roy Spence on Finding Purpose

Haley Rushing’s TEDx Talk on Purpose

the tribe

Other great writers, thinkers and books we admire on the subject of Purpose.

Conscious Capitalism: Liberating the heroic spirit of business

John Mackey and Raj Sisodia, Harvard Business Review Press, 2014

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

Sisodia, Rajendra, et al., Wharton School Publishing, 2007

StrengthsFinder 2.0

Tom Rath, Gallup Press, 2007

Purpose: The Starting Point of Great Companies

Mourkogiannis, Nikos and Roger Fisher
Palgrave McMillan, 2006

Start with Why: How great leaders inspire everyone to take action.

Simon Sinek, Portfolio, 2009

Good To Great: Why Some Companies Make the Leap and Others Don’t

Collins, Jim
Collins Business, 2001

Built to Last: Successful Habits of Visionary Companies

Collins, Jim and Jerry Porras
Harper Collins, 1994

The Element: How findings your passion changes everything.

Ken Robinson,
Viking, 2009

Peak: How great companies get their Mojo from Maslow

Chip Conley,
Jossey Bass, 2007

Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

Jim Stengel, Crown Business, 2011

The Power of Purpose

Leider, Richard
Berret-Koehler, 1997



Raj Sisodia’s Presentation on the subject of Conscious Capitalism

Simon Sinek’s TED talk on how great leaders inspire thru Purpose:

Dan Pink’s TED Talk on the link between Purpose & Motivation:

Sir Ken Robinson’s TED Talk on conditions for finding and unleashing Talent:

Bert Jacobs' TED Talk Do What You Like, Like What You Do.

Brene Brown's TED Talk on the power of vulnerability: