Far from being some touchy-feely concept, the best business gurus of our time have identified Purpose as a key ingredient of high-performing organizations. Interested in learning more? We wrote the book.
“Roy Spence’s instructive book reflects his charismatic genius, his evangelical zeal and his synergistic understanding of what makes businesses lodge in the hearts, not just the minds, of employees and customers.”
Founder, Southwest Airlines
“Roy Spence is a brilliant, sparkling gem.”
author of Good to Great,
co-author, Built to Last
“This book will help you navigate the challenging task of discovering and articulating a Purpose that will inspire and motivate your entire workforce.”
CEO, The Gallup Organization
“A must read for twenty-first-century business leaders”
CEO, The Stengel Company and former P&G Global CMO
“If there is only one book you read this year this is the one…at Starbucks the one undeniable fact that led to our success was our commitment to a purpose that was bigger than any of us”
President (retired), Starbucks Coffee International
“Purpose is the fuel that has energized my work into a calling. Roy and Haley’s book is my bible”
Founder of Joie de Vivre Hospitality and Head of Global Hospitality, Airbnb
“This book continues to be a go-to guide when I need an inspiring reminder of why doing business this way, absolutely, positively works.”
chairman and CEO, The Container Store
Roy Spence and Haley Rushing have written the definitive guidebook to building a high performing organization using the power of Purpose. It’s Not What You Sell, It’s What You Stand For is available through all major bookstores and online retailers.
Other great writers, thinkers and books we admire on the subject of Purpose.
Conscious Capitalism: Liberating the heroic spirit of business
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
Purpose: The Starting Point of Great Companies
Start with Why: How great leaders inspire everyone to take action.
Good To Great: Why Some Companies Make the Leap and Others Don’t
Built to Last: Successful Habits of Visionary Companies
The Element: How findings your passion changes everything.
Peak: How great companies get their Mojo from Maslow
Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
The Power of Purpose